http://www.magellanmediapartners.com/index.php/article/just_for_fun we can frame "success" in various ways... so here's a question for you, brian... :+) of the big6, which dinosaur do you think will be the first one to fall over and die? it won't go bankrupt, of course, thanks to the deep pockets of the parent corporation. but surely there must be some thought about "an exit strategy" -- flipping liabilities. and they'll wanna sell while there is still a perception business could be profitable, and not waiting until it's perfectly clear that the whole thing's goin' down the drain. so which of the big6 do you think will be the first one to throw the "we quit" switch? and if you have any kind of an idea about who'd constitute the "big20" of publishing, which among them will be the first to flip? a connection with other media companies is bound to be an important determinant, as those houses will have incentive to stay. so which of the big6 are in the same hands as, say, the television networks?, and the major film companies? and which are not? -bowerbird or, if you prefer to consider the question from a different perspective, try this one. if, long run, the big6 becomes the big3, which 3 will buy the i.p. of the other 3? -bowerbird http://blogs.publishersweekly.com/blogs/PWxyz/2012/03/26/doing-it-for-themselves-libraries-and-e-books our noble librarians are being led by a cluster of clowns and fools... it's now time to bless bittorrent as the de facto 21st-century library... they don't seem to have any problem managing the simple task of moving a folder of files from one place to another, with zero budget and no alphabet soup. do you hear me? you're fired! all of you! -bowerbird http://www.kk.org/newrules/blog/2012/03/before-the-world-wide-web-ther ah, memories! Êdialog also had a competitor -- b.r.s. ("bibliographic research service"?) -- and both of them had "companion" versions which offered a much less expensive option nights and weekends, geared toÊindividuals. the b.r.s. cheapie was called "after dark", and the dialog one i think was "knowledge index". but only academics would subscribe to them, because they were just reference databases... things closer to the web, as it now exists,Êwere "the source" and "compuserve", and of course there was "the well" and all of the b.b.s. sites. -bowerbird http://www.tomabba.com/otherthings/?p=769 you're right. an app is not a book. well, it _could_ be one, if it consists primarily of a reading experience with a long commitment. but if it does not, an app is not a book. now. so what? who cares? should that app roll over and die and cease to exist? of course not. apps will take over some of the roles books used to play. because they do them better. so what? who cares? the object is to do it all -- the books and the apps -- in the best way possible... -bowerbird http://www.thebookdesigner.com/2012/04/paragraphing-style joel said: > IÕve seen countless books in the past year > that have both a paragraph indent > and an extra line space between paragraphs. > As a professional book designer, > that looks like an error. well, i wouldn't intend any disrespect to you, joel, especially since you're a professional book designer, but... who are you to designate this as "an error"? (because, in typography, if it _looks_like_ "an error", it most certainly _is_ an error. typography is surely about "the look" of type as much as anything else.) have you asked people why they're employing both? if you did, you'd find that they say that they _want_ to use indentation, because that's what makes a book _look_like_ a book, and they want their book to do that. but they will also tell you that, because readers are now accustomed to the "blank-line" style, from the internet, indentation all by itself creates a "far-too-crowded" look. i'm not saying they're "right". i don't think _anyone_ can say that they are "right" and another position is "wrong". but that includes you, too, joel. if we trace back the reason for the original decision of book typographers, we see a choice of closed-up paragraphs was driven as much by _pragmatic_ matters as "design" ones... and perhaps more. vertical space was a costly commodity, because it impacted pagecount, and thus printing expense. boiled to its essence, they chose indentation to save money. but online, vertical space is free, so why not use blank lines to separate paragraphs? you must admit that it's effective. so i'm not about to let the past dictate the future on this one. let us raise the issue with readers, and live with their decision. -bowerbird p.s. i must say, joel, that it is a pleasure that _someone_ -- namely you -- is bringing up these interesting issues so that we can talk about them. you'd think that cyberspace is a big place, and lots of people would be talking about the myriad issues around the nuts-and-bolts of publishing today. but for the most part, nope. just joel and bookdesigner.com. i'm not here as an advocate, for _any_ position... personally, i couldn't care less what anyone does. i like the look of indents, but i also like a bit of spacing between paragraphs -- not a full line, but half is nice... but that's just me, and you might be different, and personally, i couldn't care less what you like or not, just like you couldn't care less what i like or not... i don't even mind if you castigate some other position as "an error" just because it is "redundant", although it's _not_ a sin to be redundant with your typography; otherwise we wouldn't make headers big _and_ bold, _and_ center them, _and_ start them on a new page. but if you think "redundancy=error", i really don't care. so do whatever you like. it's fine with me. sincerely. here's the rub, though. the readers -- you know, people who _buy_ your book, pay their hard-earned cash for it -- _might_well_have_ a preference as to whether they want indents or blocks. and indeed, even though joel might lack the ability to "look into their minds", _i_ know what they are thinking, because i have taken the novel approach of asking them. and if you asked them too, you'd find that it's roughly split right down the middle between indents and blocks, with a good portion from each side leaning to a hybrid. which means that, no matter which way you decide, you're gonna make _some_ people unhappy. sorry. now, in a print-book, you could have an option, with print-on-demand, of creating two different versions, so as to make all of your customers happy, which is usually a good thing for you to do, don't you think? in an e-book, it'd be spiffy if our e-book viewer-apps gave the end-user a choice as to which style to use, and there's no reason why this wouldn't be possible; it just hasn't been done by most of the programmers. anyway, like i said, do it however you like, people... you can even feel free to call other positions "wrong", if it makes you feel better. but then don't be surprised if you find that the other side starts calling you "wrong". i say whatever's right for you is right. for you. only you. -bowerbird http://billhillsblog.blogspot.com/2012/04/110-makes-new-ipad-best-writing-system.html richard fink, bill hill, and joe clark! i'd better take a dip in this whirlpool. richard, a "book" is a coherent chunk of words that number roughly 40,000-120,000. or, filesize-wise, from 150k up to 1.2meg. i give you the numbers, because they are objective, but "coherence" is the real key. the whole story; can't add, can't subtract. there will always be topics that need to be exposed with this kind of level of detail... and yes, as to the point being made here, i can confirm that -- for me -- the ipad is already a very nice writing machine, and it will get even better once i ditch my current keyboard, which only works in portrait mode, for one that does landscape. and i'm so glad we now have the ipad3, so we no longer have to listen to bill whine about how we need higher resolution. :+) -bowerbird http://www.futureofthebook.org/blog/archives/2012/04/these_drawings_date_from_1982.html bob said: > We came up with these scenarios > of how the (future) encyclopedia > might be used fantastic and prescient, bob. thanks. > and commissioned Glenn Keane, > a well-known Disney animator > to render them. these illustrations are simply superb. can't say enough good things about 'em. are there more? if so, please reveal! > we completely missed > the most important aspect > of the network -- > that it was going to > connect people to other people. perhaps that's because you were using nothing more than "mere" imagination? because along about this same time, i was absorbed in "network nation", by starr and turoff, who reported that the one most compelling aspect of the networks they'd examined was precisely that people on them hijacked them to engage in communication with each other. even when the "purpose" of the network was to coordinate planetary destruction, people ended up using it to _chat_, and ask each other how their day was going, and inquire about spouses and children. from that to facebook would, seems to me, be a rather short and fully obvious leap. certainly not a business worth $100 billion. then again, i had assumed a "search facility" would be built in to the information network, not be the basis for a monster like google. -bowerbird alan kay said: > But this didn't happen, and > we wound up with a pop culture. > > We can see this so easily by > looking at comments on these pictures > on various blog sites. I could only > find one person who was unlazy enough > to see if there were other opinions > about these ideas (and did they > really come from 1982 or earlier). > > That's a pop culture, mostly trying to > admire itself in every shiny surface > it can find, and leaving behind > the equivalent of "I was here" graffiti. hey, did alan kay just diss us? :+) man oh man, i've been dissed by many people, but to be dissed by alan kay is a real honor! if it makes a difference, alan, i do believe you missed the key "in these images" phrase. bob was saying that _these_images_ fail to portray much people-to-people communication. the social interaction that's being depicted is happening within face-to-face groups who are using screens to access _info_ from elsewhere. i don't believe that anyone discounted that interpersonal communication would take place across the network. that was well understood. but still, it's not being shown in these images. we don't see any illustrations that we could label as facebook, or twitter, or instagram. and, as bob points out, those usages are the ones that are _most_ common on the web today. are they shallow? well, yeah, you can say so. but that's really beside the fact of popularity. (or perhaps popularity always will be shallow.) i already asked if there were more images, and requested that they be revealed, if there are. so if there _are_ images which show such usage -- people sharing their lives with each other -- i would certainly love to see them. but if not, then i'd have to say that bob is right about it. and i surely don't want alan kay to say i'm lazy. i'd work very hard to have a good chat with you. perhaps during a visit to the santa monica pier. -bowerbird http://www.hyperorg.com/blogger/2012/04/14/2b2k-too-big-to-knows-network > IÕm surprised that Amazon hasnÕt picked up on it > as a way to sell more books what do you think is the purpose of doing the work of computing and presenting that specific information? and it's called "collaborative filtering'. -bowerbird http://www.pakman.com/2012/04/16/why-should-ebooks-cost-15 let's take it a step further... what is the right price for selling a file? that's all you get with an e-book -- a file! keep in mind that you must cover the costs of storing the files, and squirting them to many machines, over the lifetime of the customer. you also have the costs of customer service, updates, cross-platform viewer-app development, engines for both recommendations and reviews, site maintenance for tens of millions of files, management of user annotations/notes/highlights, and perhaps even digital rights management... you've got to handle complaints from the public. you must be able to take payments, from customers all over the world, and manage the money to pay authors on a regular basis, with transparency... and you've gotta keep the government happy too. so don't underestimate the cost of selling a file. but don't overestimate it either. because at base, that's what we're talking about: selling a file. and let us be clear: amazon is willing to sell a file for $1, a sale on which it takes $.70. and apple, in its app store, is willing to sell a file for $1, a sale on which it takes $.30. let us also be clear that -- in the past, even up to recent days -- there have been many authors eager and willing to sell their books on the basis of receiving a royalty of $1 or $2 or $3 per sale. and indeed, there are many self-published e-books in the amazon store that are being sold for $1.99. if it really costs big6 publishers a lot more for them to make their books, then maybe it is because their workflows are not cost-effective. -bowerbird http://www.techdirt.com/articles/20120417/03333118519/if-publishers-cant-cover-their-costs-with-10-ebooks-then-they-deserve-to-go-out-business.shtml well, of course they are lying assholes... but i do believe they are stupid as well. they coulda got out in front, with e-books, and used near-zero marginal costs to _boost_ their profits, even while lowering prices... cannibalize yourself, so nobody else _can_. maybe they went to college, but they slept, so it was just a big waste of daddy's money. -bowerbird http://www.terminally-incoherent.com/blog/2012/04/18/pitfalls-of-wysiwig-self-publishing-hell much has happened in the last 9 months, -- if you live in the mac world anyway -- so let me catch all of you up on the latest. check out "multimarkdown composer"... multimarkdown is a version of markdown that addresses the original shortcomings. and "composer" is a dedicated editor that shows you a formatted preview window, for the two-pane format described above. in the mac app store, for less than $10... if you like the idea of a formatted preview, but prefer to use your favorite editing app, you must grab "marked" from the app store. it's the "second pane" for _any_ text-editor. unfortunately, the latest version is lion only. but in the mac app store, and less than $5... there are lots of other markdown editors around today, and always more coming, but those two will take care of you nicely. but let's get back to the top of the article... i've invented a form of light markup that is even lighter than markdown. i call my baby "zen markup language" -- z.m.l. for short -- and i'll be releasing apps for it very shortly. my apps are cross-plat (mac, p.c., and linux), and i will also have a version up on the web... (it'll go live at "zen magic love dot com" soon.) my workflow is aimed squarely at doing books, and the needs of books (rather than websites), so the output formats are .html (for the web), as well as .pdf and .epub and .mobi (kindle)... -bowerbird http://blog.devontechnologies.com/2012/04/read-our-documentation-on-your-favorite-ebook-reader administrator said: > WeÕre a small company and have to focus our resources. if you download the free amazon kindle previewer, you just drop an .epub on it to convert it to a .mobi. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_under_served could the message be any more clear? the imperative of the digital world is to decrease friction as much as you can. corporate publishers, on the other hand, want to _increase_ it. ergo, dinosaurs. i know you keep wondering, brian, when these corporate guys are gonna "get it". the answer is _never_. and so what i keep wondering, brian, is when are you going to understand _that_? you're simply wasting your time trying to educate those backward dinosaur brains. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/its_down_to_drm both stross and mikey are confused. couldn't you find someone smart to write up? yes, that's a trick question, because it's much harder than you might expect. still, try this: > http://eoinpurcellsblog.com/2012/04/14/i-think-publisher-have-lost-the-battle-war -bowerbird or maybe even better yet, this: > http://publishingperspectives.com/2012/04/publishers-beware-more-creative-destruction-on-the-way that has good information pertaining to a question i asked you a while back... -bowerbird https://americaneditor.wordpress.com/2012/04/11/the-amazon-conundrum-competition-in-ebooks > the playing field becomes perfectly level. > Now ebooksellers will have to compete on > other factors, such as customer service. amazon got its lead in the first place on "a level playing field"... now you want to penalize amazon to make it "level" again? well, guess what? amazon will win _again_. everything it does, specifically including its "customer service" wallops its competitors. and coddling those competitors will _not_ help them to compete any better, sadly... -bowerbird http://ljndawson.wordpress.com/2012/04/23/the-long-game we need books. (rather, we need the extended and coherent expositions which can be found in books, not to mention the stories often residing therein.) but we no longer need an "industry" to publish stuff, or decide that some material _won't_ be published. publishing is now a button, and anyone can push it. just like you just did, laura, to share this eloquence. believe me, books, and the people who author them, are more than strong enough to survive the crumbling of the publishing "industry". indeed, they will thrive... -bowerbird what a silly article. i decided to get a good laugh at whatever "analysts" made up that "13 million" number you seem to take so seriously, alex, so i followed the link you gave us. curiously, i found no such number on that page... indeed, it says "consensus is for about 12 million". and another article linked there, at forbes, said "the average estimate from this group was 11.87 million". so you've got some explaining to do, alex. did those other sites change their numbers? or did you intentionally misrepresent them? or what? never mind the fact that the foundation for your entire article here just got blown out of the water. at stake now is your credibility and integrity as a journalist who can tell the number 13 from 12. -bowerbird http://www.technologyreview.com/web/40210 > the thorny tangle of legal, > commercial, and political issues stop mincing words. call it what it is: greed. and there's no way these tired old paper tigers -- who failed every step of the way for decades -- are gonna be able to do anything but fail again... they can't even take back the academic journals they gave away and now buy back at high prices. unless politicians stand up and _tell_ corporations that we _will_ have a universal library, we will not. (as if a comfortable slave can do that to his master.) these academics are just rich people _pretending_ that there will be a cyberlibrary, so poor people will keep standing outside the gate waiting for handouts. it's time to storm the place, and liberate the books... we're tired of greedy people holding them for ransom. scanners are the weapons we'll use for this revolution. -bowerbird http://craigmod.com/satellite/pointable_01 how about when you cannot point at a comment you've made in the past because the blog owner removed it? -bowerbird http://craigmod.com/satellite/pointable_02 somehow i read these out of order, so this was intended to be my comment on your part 3 of 3, but what makes you feel entitled to point to stuff? what if i want my stuff to remain out of your sphere? what if i _don't_want_ you to be _able_ to point to it? just because it is "convenient" for you to point, and you've got yourself in the "habit" of doing it, so what? what if i don't want my stuff to be "useful" in your world? and what if i don't care to have my stuff "do work" there, propping up your world-view and giving it _my_ energy? i don't care if you think this means my stuff is "deflated", or it "doesn't have legs", or it "isn't adjacent to anything". i _don't_want_ to be "adjacent" to anything in your world. i don't care if you think this means my stuff doesn't "exist". you don't define existence, not in any way, shape, or form. i hope you grasp the irony when you hit "delete" on this... -bowerbird http://craigmod.com/satellite/pointable_03 and what about when you took issue in a comment with the position espoused by the blog's owner, and later the blog owner came over to your position, but nobody knows it, because the blog owner _removed_ the comment where you took issue with him. what then? -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/tears_in_rain the irony is that craig mod consistently deletes the comments i post on his blog. then, months later, i find that he's now shifted focus to agree with what i wrote. and let me just add this, here, for now: if i choose not to play in your circle, it does _not_ mean that i "don't exist". it might simply mean i don't want to support your particular world-view... -bowerbird you're one of the few people in these parts with an honestly sincere open mind, brian... you and laura jane and hugh mcguire are three that pop to mind, but the only three. -bowerbird http://davidsimon.com/introduction2 here's some friendly advice. your wife is smarter than you are. ask her to evaluate what you've done here. listen to her answer. carefully. -bowerbird i guess you don't like being told that your wife is smarter than you are! :+) oh well, it was friendly advice, meant for you, so if you don't want to share it, i can live with your decision, which is good, because i don't have any choice! -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/what_are_we_about > If Amazon is all about scale, > what are we about? except amazon is _not_ "all about" scale. that is merely one implementation detail. amazon's most important asset is that it works to adopt the customer's perspective. it moves inside a person's head, and asks: "what do i want, to be a happy customer?" the answers are easy, not rocket science. i want low prices. i want wide selection. i want info about the products offered. i want a smooth, trouble-free transaction. i want freedom from unneeded inconvenience. i want good customer-service after the fact. i want problems i experience to be solved, quickly and easily, and without any hassle. this is _philosophy_, not "scale", and it's very difficult to implement unless you are completely committed to executing the thrust. and _that_ is why amazon is so hard to beat. don't get me wrong. their scale is awesome, and so is the rest of their technical sphere. but the customer-facing stuff is most vital. if you can't match that, your back-end will _not_ save you. it won't even come close... -bowerbird brian said: > ThatÕs actually an area > in which publishing could compete well, i think it's up for debate whether they "could" or could not. but i'm quite sure we agree that if they don't even try, they won't. and -- far as i can see, anyway -- they aren't even trying, not at all. -bowerbird http://mysterywritingismurder.blogspot.com/2012/04/why-one-traditionally-published-author.html you said: > You need to get > as many people > as possible > to read you work, classic. :+) -bowerbird whatever.scalzi.com/2012/05/03/amanda-palmer-kickstarter-and-everything amanda _has_ done a lot of ground-work... so everything you have said here is spot-on. yet i can't help but think you missed the point. first, many of the astounding success stories coming out of kickstarter are _not_ cases of someone having had a pre-existing following. but even that ignores the most important thing. which is that -- if you _do_ have a following, kickstarter provides a great infrastructure for collecting money from them to front a project. to the extent that, if you _ask_ for $100,000, you might end up with _ten_times_ that much. this is far preferable to amanda running some twitter auction out of her bedroom, n'est pas? so it is clear that artists are infinitely better off now that that infrastructure is firmly ensconced. as amanda's sign says, "this is the future of music". -bowerbird scalzi said: > 1. ItÕs entirely possible for a great idea to sell itself > (or to get the attention of others). right. that's what i said. and -- as i also said -- that's not really the most important point here. > 2. Success isnÕt the funding; i never said it was. but, to that particular end, not getting funding isn't really "success" either. funding is merely necessary. it's not sufficient. but again, that's still beside the important point. > success is the execution of the project. > A Kickstarter project can be very well-funded > but if it doesnÕt deliver on whatÕs promised, > then it will be a failure. of course, john, but that's a failure of _execution_. and i agree with you that it's extremely important to factor the _execution_stage_ into the full equation, because far too many artists are ill-prepared there... but again, the thing that i personally find to be the most compelling part of the kickstarter vibe is that it's possible to go to your fan-base to get the critical mass of funding to up-front a project. and that's a step that -- up to this point in time -- was _not_ easy at all, even if an artist already had a fan-base, and was capable of execution. the handing-over-the-money part was still hard, especially since it was a chicken-egg problem... so one of the key obstacles has been removed. and thus one major pro-middlemen talking-point -- up-front funding -- has now dissolved into dust. -bowerbird p.s. i also agree with rickg that many backers think of themselves not as "customers" per se, but rather as "investors", and even as "angels", in which case the "execution" is less important. especially with a well-established fan-base, like the one amanda has, the payments are as much for stuff delivered in the _past_ as in the _future_. scalzi said: > I donÕt we are actually having > any sort of substantive disagreement um, we're not having _any_ kind of disagreement! :+) as i said at the outset, everything you said here is spot-on. i just thought you left something out -- namely, the blessing which kickstarter has bestowed on the community of artists. is it "free money"? of course not. but it _is_ up-front money. and in the hands of a savvy artist, that's a huge advantage... -bowerbird http://www.thebookdesigner.com/2012/05/set-up-a-workflow-that-starts-with-styles so much to discuss here, but i'm just too busy, because i'm -- finally! -- putting out my e-book generator tool... the workflow for it goes like this: 1. write your book in your text-editor or word-processor, 2. using my e-book tool along the way to make sure that 3. the created formatted display looks like you intended it, 4. and then, when you're all done writing, click a button to 5. auto-generate your .epub, .mobi, .html, and .pdf output. or, to put it more succinctly: 1. write text. 2. verify formatting. 3. generate e-books. you can be some of the people to get an advance preview, at: > http://zenmagiclove.com/advance.html i would be particularly interested in any feedback which you knowledgeable people have on the underlying .html, should you be interested in viewing the guts of the .epub. the tool is not open-source, but it is cost-free. enjoy. -bowerbird http://www.antipope.org/charlie/blog-static/2012/05/the-death-of-genre.html the answer to information overload is a good collaborative filtering system. our gracious host (do you people really call him that?) might dismiss this with some one-liner, but that just indicates that he doesn't really know what it is. but even amazon doesn't grasp how collaborative filtering would excel -- "buyers who bought this also bought..." is the kind only a seller could love -- so o.g.h. is not alone in that regard... -bowerbird http://brettterpstra.com/my-ultimate-markdown-editor-wishlist i'd suggest an option to turn off all of these "features". they strike me as being like the so-called "smart" stuff in microsoft-word, which is always screwing stuff up... i want my text-editor to let me do all the typing, thank you. i don't want it "helping" me out making its own keystrokes. -bowerbird brett said: > Then why would you be buying > a Markdown editor in the first place? for the preview pane?, because "marked" doesn't work on snow leopard any more? ;+) but seriously, that's a great question, and i see my point needs some more nuance. first of all, you've created a great list there, and even though i did not take the time to think through every one of the suggestions, i can tell that you probably did, so i would expect that all of them are well-specified... and i love the fact that you floated this list of well-thought-out suggestions publicly... that kind of push for thoughtful interaction is something i would like to see more of, from people in general, so i applaud you. i can't help but think that we humans are squandering the communication potential with which this century has blessed us... and if we learn to do it with software design, maybe we can leverage that to ending war, and hunger, and poverty, and violence, and... so please understand i admire your list, i do. but here's the flip side of it. partly because this list _is_ so extensive, halfway through i started getting the feeling that this editor would be doing so many keystrokes for me that it would start to make me a bit dizzy... so if i started at zero, and jumped into _all_ of them, at once, i might feel i'd lost control. but don't get me wrong. i can most definitely see the appeal of the ones that i can grok... indeed, when i first used multimedia composer, and had created an unordered list, and hit the "enter" key, and it inserted the asterisk for me to start off the next line, i let out a little whistle. whoa, i said, that's cool, and helpful, and neat. and i imagine that every one of your features _might_ be like that -- or even _would_ be -- if i could just introduce 'em more gradually into my workflow, rather than get hit with all at once. and heck, maybe i'm wrong, and i really _could_ handle all of 'em at once, i dunno. but it seemed to me that the list of all of them was "too much", that a robot had taken over the machine from me. so i thought an option to turn any one or more of them off would be a nice concession to the user. do i think any of these should be _eliminated_? no, i'm sure each one would find its supporters, even if it's one that i might never enable myself. but i can also say that i'd definitely want to have an ability to disable each and every one of 'em... -bowerbird p.s. i hate the syntax highlighting in "composer" for much the same reason. i don't need it, and i find it to be a distraction when i'm writing/editing. p.p.s. just so you know, in case you don't already, i created my own form of light-markup, long before markdown appeared, and i'm a programmer too, so i'll be releasing my own editor-tool "real soon now". but in the mode of coding to scratch my own itches, my app will contain few of the features from your list. so maybe i'm just jealous that you'll have more shiny. nonetheless, once again, i admire the thought you did. indeed, i'm a big fan of all you've done for light-markup. http://www.thebookdesigner.com/2012/05/from-writer-to-author-to-publisher-to-marketer sorry, joel, but i don't buy it. at all. most especially not the part where the "most evolved" position on the totem-pole is the _marketeer_, which i see as the scummiest of all. the "buy my book" obsession which infests so many self-publishers today is a big turn-off to the general public. it is currently the _biggest_ black-eye being borne by the artistic community. fortunately, this stage won't last too long, because it doesn't scale. once too many are doing it, it simply won't work any more. then we will be back in the state where writers sit down and write because they are compelled to write, not because they hope there's a paycheck when they get up. if y'all want to be businessmen, that's fine; go start a business, with our best blessings, because we hope you make a lot of money. but leave writers alone, thank you very much. because what _we_ want to make is our art. that's my opinion... and i'm sticking to it... -bowerbird ernie said: > For those writers such as bowerhead it's "bowerbird". but, you know, whatever... > who think that marketing is beneath them: marketeers (and bankers) who lie _are_ beneath me. they are beneath _anyone_ with a shred of integrity... (which just happens to be a very handy asset for the writers who desire to write from a position of truth.) but that's really beside the point. > ÒNothing sells by itself.Ó i disagree. even now, there are lots of authors who are selling far more than they can explain, given the meager efforts they have made to generate any sales. we might agree that's because amazon has done a lot, so none of those books sold "by itself", but the point is that in the world of tomorrow, with millions and millions and millions of self-published books, it's going to become nearly impossible for you to do _anything_ to "get noticed", except -- of course -- to write a great book that people love, so they do the word-of-mouth which has always sold books, without much regard for the size of the advertising budget. if it makes you feel better to believe you "make a difference" with your marketeering efforts, then by all means go ahead. i'm just putting forth the opinion that you're fooling yourself, and that other people shouldn't waste their own energy by believing in the same superstitious-based inference as you. this is a fleeting moment in the evolution of self-publishing, where it's still possible to believe that our own feeble efforts at self-promotion are actually _effective_ in making sales... (and that moment might _already_ have passed us by, with amanda hocking and john locke as its primary beneficiaries. even the supersalesman joe konrath has seen slowed sales.) > In short, the majority of writers and artists who are > against marketing are broke, have money problems, > and are in denial that they have money problems. that's quite a picture you have painted there, ernie... :+) is anyone buying it? most artists are broke because they are deluding themselves, and because the world doesn't value art. it's always been so. on the other hand... the majority of people who believe in the value of marketing don't have any use for the "silliness" of art in the first place... you can make a lot more money selling shoes. or snake-oil. > In the end, however, it is much better for the rest of us > truly creative people because we have less competition when it > comes to our using our creativity to market our creative works. you know, if you really believed that, you wouldn't have to push your "you _must_ do marketing" message so heavily. you know who's trying to selling marketing? the marketeers! -bowerbird p.s. i'll let you have the last word, ernie, but everyone can be assured that whatever you say won't change _my_ mind! :+) p.p.s. i love all of you! except the liars. and the bankers. jean ann said: > If you arenÕt interested in > self-publishing and marketing, > why are you reading > the Book Designer blog? i'm greatly interested in self-publishing! individual expression! yes! count me in! i just don't make the awful mistake of conflating self-publishing and marketing. take my posts right here, on this topic. i speak my mind, so you can hear it... i'm not interested in having you "buy it". i would much rather have you formulate your own opinion, and then articulate it. i certainly won't punish you if we disagree. as they say, that's what makes a horse-race. > We are driven by the desire > to share our books with others. interesting word you used there -- "share"... -bowerbird p.s. i was promoting self-publishing long before there was "the book designer" blog. or blogs at all. that interest continues. and i think joel is spiffy... individual human beings don't want to be informed that your product "exists", because millions and millions of books, quite literally, are published every year. their time-and-attention is limited, and thus they do not want you to waste it with announcements of your "product". marketeers traditionally _do_not_care_ when they alienate any non-customers, and are willing to piss off _thousands_ in order to make one sale to a customer. but in today's world of social networking, you can't afford to generate bad karma... if your book is really "worth purchasing", the ratings and reviews at amazon, plus your description and the sample chapters, will be enough to seal the deal when the "people who bought this book also bought" collaborative filtering algorithm kicks in... that's your 21st-century "word-of-mouth". i know it's hard for some people to hear this. you want to take charge, to "do something", and be active in creating a positive outcome. and those are good motivations, in general... but sometimes you have to let your children go out and make their own way in the world. -bowerbird linton said: > I have a feeling that went in one ear and out the other. actually, i'm still listening, and quite attentively. even though you haven't said anything i haven't already heard, over and over, time and time again, repeatedly... (if you think the world ignores your self-published books, try being a _poet_ and trying to get anybody's attention. that's the world i live in, where i have had self-promoters in my face day after day for the last two decades, so i am acquainted with the phenomenon, thank you very much. and know pretty much exactly how well it works. or not.) it's ironic, though, that you think i am the one who is not open to argumentation... because, from my view, the marketeers are the ones who're taking it on faith, immune to any "attacks" mounted against the religion. -bowerbird matt said: > Poe, Melville, Blake to name a few, Van Gogh the world discovered the genius of these artists despite the fact that they did no self-promotion after they died. -bowerbird > There's your business plan. actually, i don't need "a business plan", because i'm not trying to sell anything. but something tells me that, in this age of instant communication and social networks, none of those cats would need one either... their stuff would go viral before they knew it. (we might even call it "van goghing viral".) blake, especially, had multi-media down pat. -bowerbird p.s. and poe would gravitate to the goths... melville might have a hard time, because we don't have the attention spans we once had. i'd say y'all should hire ernie to do your marketing for you. if he's not available, go find and hire yourself some other "prosperity life coach". what? you say you can't afford it? how can you afford _not_ to? :+) what? you say, really, you really can't afford it? then i would recommend you buy a few of ernie's books, specifically the one that tells how to attain "real success without a real job" and also get "career success without a real job", and without any question or hesitation also "the lazy person's guide to success". because even though you can't sell your book without marketing, evidently you _can_ achieve success even if you are lazy. strange, eh? -bowerbird p.s. if you're not obsessed with success, you can buy ernie's "the lazy person's guide to happiness" instead. http://blog.dshr.org/2012/05/harvesting-and-preserving-future-web.html david, thank you, first, for bringing up the issue. and second, for standing up to stress its importance when people tell you that your goal is "impossible", and probably always was... we're losing "commonality" _and_ letting history slip through our fingers like grains of sand at a beach. the problem with "lowering the expectation" of our preservationists is that nobody really knows how to keep it from hitting zero. because that's where it'll end up if we stay on this far-too-slippery slope... the web is our newspaper. it is our diary, and our history book. do we really want to write them in ink guaranteed to fade away? and _sooner_, not later? to the point that it is already fully invisible even when first written? as you said, david, we clearly need to rethink, and do it _fundamentally_. don't let people pooh-pooh you... -bowerbird david- i get it. you're telling us we will soon be going off a cliff, and need to change course. this is very important... vital, crucial, imperative. you need to persist. do not be waylaid by the people who wanna tell you that we have always been on this particular path... maybe we have. or maybe we haven't. but it's beside the point. because we are about to go off the edge of a cliff... i get it. you must persist. -bowerbird http://www.nybooks.com/blogs/nyrblog/2012/apr/26/how-books-will-survive-amazon as a _decades-long_proponent_ of e-books, i've seen the importance of print-on-demand for a very long time now, so i am an admirer of jason epstein for making p.o.d. a reality... but even though i'm a big fan, i must say that mr. epstein neglects to inform us in this article of his vested interest in these matters, which seems, to me, to be a bit of an ethical issue. at the very least, his financial interest helps us to understand some perspectives he has taken, with the most apparent being the casual ease of his use of "monopoly" when applied to amazon. i'd guess that when mr. epstein starts trying to enforce his patents on upstart p.o.d. machinery, he won't appreciate the "m" word used on him. so maybe he shouldn't be flinging it around now. at any rate, if you were wondering how the view that "digital dominates" resides comfortably with the view that "we'll have plenty of paper-books" inside the confines of this article, merely look at how that intersection fattens mr. epstein's wallet. let's hope the whole patent system mess gets resolved before we have to start paying a toll on a laser-printer in a bookstore just because it happens to be printing out a book, since that would be a perfect example of "monopoly rent". -bowerbird http://www.zeldman.com/2012/05/18/web-design-manifesto-2012 wow. two things amaze me about this... the first is that you have _finally_ said something that makes sense. the second is that the web told me, _almost_instantly,_ that you had... i'd just about given up on the notion that anything worthwhile is capable of getting any attention these days... this double-dose gives me strength to go on a little bit longer, hoping... -bowerbird http://www.alistapart.com/articles/publication-standards-part-1-the-fragmented-present > web developers could help here um... no. most emphatically not. it's 2012, and in the last decade, web developers haven't even managed to "fix" _the web_ yet... in fact, in too many ways, the web is just as screwed up as it used to be back in the old days of the "browser wars"; it's just that today's incompatibilities have migrated out to specialized areas of which the general public is unaware, because we've all had to give up and use templates, or hire costly "experts". so please, just go away, and don't try to "help" e-books. we'll do fine without you. i'm serious. shoo! -bowerbird http://www.alistapart.com/comments/publication-standards-part-2-a-standard-future oh geez. i didn't know there was a "part 2"... after "part 1", i asked you to please just go away, and not "help" e-books. now i see that you've already mounted an effort. but really, just go away. you do _not_ know what to do to "help" -- you've merely regurgitated the stuff that didn't make the web any better -- so your effort will just confuse people and fragment the work of the _real_ fix. i'm still serious. shoo! -bowerbird http://blog.amandapalmer.net/post/23551030051/where-all-this-kickstarter-money-is-going-by-amanda i love it when ideas come. you rock, amanda palmer. -bowerbird http://www.brettsandusky.com/2012/05/23/you-cant-have-it-both-ways brett said: > On a completely philosophical level, > letÕs start here: > scarcity and digital do not go together. > Now, letÕs add this: > Everything is or will be > available online > whether you want it to be or not. my word. i've been waiting about 20 years now for people to start recognizing that, saying it out loud, and practicing it. when your variable cost approaches zero, the best strategy is to move those units, as many as possible, and far and wide... i hope you can get the ball rolling... -bowerbird p.s. although i do not necessarily agree that we should "out" absolutely everything. to the extent that individual human beings do not want something exposed to the world -- something personal and private to them, with no real impact on society at large -- we should probably respect their desires... but i take it that you'd say that that is not what you're talking about in this post. http://www.zeldman.com/2012/05/22/readability-unveils-readlists-behind-the-scenes zeldman said: > For 15 years, weÕve put everything > but content and the reader first. > Readability subverts that. > It puts the reader back in charge of > the reading experience, the way Tim > Berners-Lee always envisioned she would be. > Design on the web has been at war with users > and their preferences since the invention of > the FONT tag. I know. I was there. > I was one of the designers who, for a long time, > was at war with what the reader wanted. wow again. for the second time, within just four days, you've said something very intelligent here. not only that, but you've made an admission about your past attitudes that makes it clear why i find this new development so refreshing. thank you for ending your war on the readers. you've always been a good writer, zeldman, but now i can appreciate the meaty insides, and not just merely the nicely-toasted buns... now, for people reading this on machines -- like, for instance, an iphone and an ipad -- where they cannot resize-and-reflow the type, install some buttons that will resize the font. if you wanna go further, include a few more to adjust the measure, margins, and leading. -bowerbird http://www.thebookdesigner.com/2012/05/6-ways-copyeditors-make-your-book-better > and there is a right way to type an ellipses! "ellipses" is plural. "ellipsis" is singular. so it should be "an ellipsis"... *** > clarify feelings/emotions absolutley make my MS "absolutely". *** > An editor who does know your subject is > likely to insure that all the details needed to > educate readers new to the material are included. unless a policy is involved, it should be "ensure". and i suspect there's a "not" missing between "does" and "know", based on the argument being made... *** the bottom line is that some writers are capable of being editors too, while other writers are not... if you don't know which category you fall into, the odds are that it is the latter one... -bowerbird p.s. is somebody gonna tell me that it should be "into which you fall"? http://threads.scripting.com/52712ByDw/zipperMerge you haven't specified enough information. is the traffic still flowing relatively well at the point where the lane disappears? are there gaps in the right lane such that the cars from the closed lane can fill them?, which means that nobody in the right lane gets "penalized" by this greater efficiency... or are the drivers who're going "all the way to the front" merely trying to cut in line? (i.e., will they wait patiently if no one lets them merge, or will they force the issue?) and, finally, are these important aspects of the situation relatively clear to everyone? or is there a need for speculation on them? or is someone intentionally pretending that the situation is unclear so they can benefit themselves through exploitation from that? there are a lot of complications here, yes, but if you don't factor them in, explicitly, any discussion is plagued by imprecision. -bowerbird a zipper merge reduces conflicts in merging, because it's "fair", but if the drivers have room to merge _without_ conflict, and they _do_ so, then the resultant single lane of traffic _can_ (and often _will_) be both safer _and_ faster. you can understand this quite easily if you think of the situation with very little traffic and good advance notice of the lane closure, where none of the cars lose appreciable time. further, the fastest through-time occurs when most people can and do merge ahead of time, with an occasional "cheater" who zips ahead to "shoot a gap" to repair minor inefficiencies. but -- as per the word "cheater" -- this is often seen by the drivers in the queue as exploitation, even though they have not been materially hurt, because the "cheater" has clearly "benefited". which only goes to show that, in addition to the matters of speed/efficiency and safety, there is also a vector here related to justice and fairness. which only complicates the matter even further... plus, consider the implications of the "cheater" who then holds the lined-up drivers in contempt because they're "sheep" who meekly "conform", voluntarily consigning themselves to a slow lane. as you can see, there is much in this situation which makes it a metaphor for life in general... :+) -bowerbird http://threads.scripting.com/52912ByDw/myFirstScreencast i'd still like to collaborate with you. i'd still like to bounce around some ideas. i'd still like to learn more about world outline. since you won't write in any space but your own, -- which is a stance i admire greatly, by the way -- how about you make a place people can do all that? -bowerbird i don't need you to "make a place" for me. unlimited bandwidth with unlimited storage costs about $10 a month nowadays, or less. i have more than enough resources available. i just want some place where i can interact with you about your ideas, to see if they can mesh with mine. you say you want to bounce ideas around. you say you want to collaborate with people. you say you want people to adopt your ideas. great! where can we discuss the specifics? -bowerbird dave- you're not listening well, so i'll stop talking now... :+) best of luck with your projects. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/50_shades_of_drm the i.d.p.f. has always had one mission -- to stall e-books for as long as possible, to prop up the old p-book business-model. it's as if we had the r.i.a.a. controlling development of the digital music revolution. the only way out is to stop supporting .epub. -bowerbird brian said: > conspiracies oh, please, don't get me wrong... most of the time, these guys couldn't collude their way out of a wet paper bag... (i mean, face it, if you have to send your co-conspirators e-mail instructing them to double-delete all the e-mails, you _will_ fail.) the thing is, all they have to do in the current case is sow chaos, and any group of fools can do that. it takes no smarts or coordination. all you have to do is keep introducing more and more wrinkles without removing any of the older ones, and... bingo! take a good hard look at their actions, at any point in time along the line, and see if you don't observe "wrinkles". a head-fake doesn't have to take your opponent completely out of the play... it can still work even if it's merely a momentary and fleeting distraction... now take a good hard look at your actions, brian, and see if you do not observe that you have been distracted _a_lot_, even if each time it was momentary and fleeting... you're a smart guy, who's spending his time railing against a stupidity. whatupwitdat? -bowerbird brian, you're biting for the head-fake again. you and i and everyone who thinks about it knows no d.r.m. can ever stop this scenario: screenshot, o.c.r., turn the page, until done. automate that process (i suggest that you could use a computer for that), and bingo! so d.r.m. will never work, and they know it. still, it _does_ do what they intend it to do, which is to bamboozle us into distraction... but only if we _allow_ it to... *** so i'll say it once again, brian, but i must add that i am getting kind of tired of repeating it... there is something more important that you _could_ be doing with your time and energy, something involving the _future_, rather than trying to educate the dinosaurs from the past. it would be really neat if you did that instead. i don't know what _your_ "something" is, but if you focus your attention, you'll figure it out. -bowerbird http://www.fastcodesign.com/1669879/can-we-please-move-past-apples-silly-faux-real-uis ok, we get it... the skeu stinks. all of you technoids just hate it. talk talk talk. _show_ me something better. metro? seriously? it already is starting to look tired to me, just from viewing screenshots. so show me something better. heck, it should be _easy_, not? lead, follow, or get out of the way. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/strong_of_heart i'm not sure why "apps" and "html5" are considered to be different things. i can take html5 and wrap it in an app, such that each has good design/appeal. plus it's button-click cheap (and easy)... $38,000 an issue? well, obviously, these big publishers still have money to burn... -bowerbird http://www.thebookdesigner.com/2012/06/how-to-test-market-your-book-idea-with-a-blog/#comments this is good advice for people who want to manufacture books to sell to customers... market-testing is a smart thing to do then. but writers? creating art? who cares if anybody buys it, or not? what is important is that you are true to your muse. and the beauty of electronic-publishing is that you can do it without spending a single penny! oh sure, of course, if you _want_ to spend it, you can put all kinds of your money up, for cover-art, editing, formatting, what have you. but you can also do it without spending a cent. and don't let anyone convince you otherwise. if you make money down the line, _then_ you can reinvest it. but you can start with nothing. this realization can be tremendously liberating. use your freedom, to let your imagination roam. meanwhile... consider the best advice you will ever hear about someone "stealing" your good ideas: > Don't worry about people stealing an idea. > If it's original, you will have to > ram it down their throats. it can be the same with art, baby. _the_same._ sometimes the better it is, the less uptake it gets. at first. but then eventually, people come around. so don't listen to the audience and parrot back what they want to hear. anyone can do that. but you are the only person who can be _you_. your muses want you to use your unique voice. it's why they chose you to receive their blessing. and they want you to continue to sing even if nobody comes around at first to listen to you... if you're a capitalist, fine, do your market-test. but if you are an artist, just let yourself _sing_. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_liquidation_business the metaphor you're using is too obtuse. what you mean is more accurately called "eating your seed corn", and i do believe that that makes the situation more clear. you only eat your seed corn if you know you won't plant it, to have corn next year. because you know there is no "next year". the dinosaurs are dying, and they know it. so they drag feet, and throw head-fakes... and -- when their seed corn is all gone -- they will start eating each other, because the capitalists have always been cannibals. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_farm_system wattpad has very little traction on the writer side, as far as i can tell from the chatter. does it even _sell_ books? or just offer them for free reading? i'm all about the amateur, and i think it's healthy to have no expectations of profiting from a book, and i'm certain that authors will eventually come to offer all their work at an up-front price of $0, in keeping with digital's absence of variable costs. but i say it's unwise to put work in a venue where there is no mechanism for readers to offer money. when you do that, you are saying that your work is not _worth_ any money to the reader, and i believe that is the wrong message to put into the universe. if the author doesn't value a work, a reader won't. so i think it's good that amazon has lots of notice, and smashwords has a reasonably good amount, but wattpad gets mentioned very rarely, if at all... -bowerbird brian said: > business models i suppose we can't really stop the sharks from sniffing around to see if they can detect blood, but my sense is that there isn't gonna be _any_ money laying around to support _any_ type of "business model", unless you've got a very big audience of real readers who'll pay real money for books that they will judge to be worthwhile. which probably means amazon, maybe apple... but nobody else. because really, there's no reason the fans and authors should share money with anyone else. they should disintermediate all other entities... and yes, i recognize that you titled this post "the farm system", but -- as far as i know -- every minor-league team is actually owned by a major-league franchise, which supports it... so unless wattpad gets purchased by amazon, their highest aspiration long-term would be to be the rough equivalent of the "little league"... -bowerbird http://www.alistapart.com/comments/building-books-with-css3 nellie, after just skimming your article, my head hurts! so it's no wonder that you drink bourbon and play the drums. if my job was this difficult, i would too. fortunately, there are ways to do this that are _much_ simpler to accomplish. i'm sure you'll learn about them soon... -bowerbird jeffrey zeldman said: > Snark aside, to which specific methods > of easy epub creation are you referring? well, mr. zeldman, i will be happy to give you a pointer. but first you should tell me if you consider "snark" to be a good and funny thing, or a bad and nasty thing... because i just said "i love you" (yes, _you_, jeffrey zeldman) in a comment earlier today: > http://blog.readability.com/2012/06/announcement/#comment-3418 so... you know, it would be... ironic if you're criticizing me while i'm professing fandom. (but... you're in luck, because i like irony as well as snark!) and even if it was "snark", hell, i'm sure nellie can take it well. after all, she uses sticks to beat an instrument to produce music, _and_ drinks her share of bourbon, so i'd guess she's a tough chic... (and if you're wondering about her sense'o'humor, grok her twitter pic.) anyway, you let me know, jeffrey! i will check back here tomorrow... meanwhile, these _underscores_ and *asterisks* i have used here, but not the non-link above, might give a little clue about my answer. -bowerbird p.s. oh, i should also note that this article is really on the topic of turning (x)html into a .pdf, rather than an .epub, but i will be happy to give you a pointer on the overall question of using a "master" source-text to attain many different formats we want (e.g., .epub, .mobi, .pdf, .html5). still no response from mr. zeldman, over a week later. i guess he wasn't interested in conversation after all. -bowerbird http://blog.readability.com/2012/06/announcement i love joe clark. he always makes me laugh. i love readability. scraping _out_ ads is cool. i love john gruber. he's all gruff and stuff. i love zeldman. he's a relatively good writer. i love people who gave readability money, intended for the writers who _claimed_ it which everyone understood all along was a requirement for actually receiving money. i love it when a business tries new things. i love it when a business admits it has failed. i love the yapper back-and-forth of comments. i love the internet. more fun than monkeys! i love the sun here in lovely santa monica... -bowerbird http://www.thebookdesigner.com/2012/06/2012-book-sales-strong-for-both-print-and-ebooks wellÉ the error was an easy one to make, since he just took the number from an adjacent column. howeverÉ in the comments section, someone pointed out the error a full _three_ days ago, and it _still_ is not corrected. so much for reader feedback. to me, the initial error couldÕve been forgivenÉ but the fact that itÕs remained incorrect so long? even after it had been pointed out by a reader? that cannot be forgivenÉ -bowerbird http://www.jonathancoulton.com/2012/06/20/emily-and-david/comment-page-1/#comment-659601 even now, there is plenty of free music available -- enough to last me for the rest of my life, so i feel no need to "steal" any from musicians who don't want me to listen to them unless i pay first. so if i had any david lowery music in my collection, i would be more than happy to delete it right away. and any other musicians who'd prefer me to delete _their_ music should speak up, loudly and clearly, because i'll be quite happy to accommodate them. because there are countless bands now trying to thrust their c.d. into one of my hands, while they attempt to thrust their gig flyer into my other hand, while they exhort me to go and visit their website. and -- based on my past experience -- i'll come to like (and maybe even love) a few of them very much. so i'm long on music to listen to. i'm short on time. and most of the musicians that i know don't give a tinker's damn about money; they wanna _be_heard._ but yes, absolutely, i support the bands that i like... and i _very_strongly_ support the bands that i _love_. and i don't support 'em so they "keep making music", because -- honestly -- that sounds... self-centered... i support 'em because they _already_gave_me_ music that i love, music that is meaningful to me in my life... so i give jonathan coulton money because i _love_ him. and i want, in my own small way, to make his life easier. i don't want him hungry, or uncomfortable, or unhappy. i want him to feel joyous, because he lifts up my soul, by making music i like, which he _gives_ to me, freely! d. lowery barks at me, and accuses me of being a thief. so no thanks, i don't think i wanna listen to his music... but hey, if _you_ are a fan of mr. lowery, do please go and buy some of his music. he seems to need the love. and the money. -bowerbird http://blogs.publishersweekly.com/blogs/PWxyz/2012/06/21/please-take-your-hat-off-when-you-enter > In other words, communities > subsidize publishersÕ ÒdoorstopperÓ books, > while being forced to pay repeatedly for > titles that are already financially successful. this was always the case for the big publishers... purchases by libraries across the country meant that virtually every book they published enjoyed a _built-in_ base minimum, from its very start... and now those publishers have turned their backs on libraries. they should be ashamed of themselves. what they are doing is not simply a mere faux pas; they have let their greed turn them into monsters. libraries worldwide should stop buying _any_ books from these bastards, neither e-books nor p-books... -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/perfect_examples so brian, just exactly how much change do you think a dinosaur can embrace? contrast that with a small furry mammal who has never known any different way... scarcity vs. abundance are night vs. day, where everything you know is _wrong_... -bowerbird p.s. when you decided to write every day this year, i resolved to read each post, but it's starting to feel like a merry-go-round, so maybe i'll end my run after this month, meaning you don't have to put up with me. but i thank you for your patience this far... kahneman won the nobel prize in economics, so many people don't know that he's actually a _cognitive_psychologist_. i studied his work in psychology graduate school, in the 1980s, so it has long imbued me quite fundamentally. -bowerbird http://www.thebookdesigner.com/2012/06/10-quick-tips-to-get-your-manuscript-ready-for-publication good advice throughout, joel... except i'm not sure why you say people only need to worry about these things when the manuscript is "final, ready to print", since they can guard against these problems during the normal process of writing. plus, sometimes doing a "cleanup" can help a writer overcome a block, by restimulating their motivation... and again, good advice throughout. -bowerbird i should've added that a macro can be handy, as is a tool that does these kinds of checks automatically. but maybe my obsession with keeping my text clean _all_the_time_ is a bit over-the-top, i dunno... ;+) -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_constant_gardener brian said: > journalism (and more broadly, publishing) > serves a purpose in the United States > that extends beyond commerce. > A well-informed electorate is > fundamental to the success > of a democracy like ours. brian, you fell for another head-feint, so now it's nothing but "too little, too late". specifically, corporate right-wingers have already greased the propaganda machine, and robbed _trillions_ from the public till. ("where have all the pensions gone?/ long time passing...") public opinion goes to the highest bidder, and increasingly that's the koch brothers. they don't even need to hide their bribes, because unlimited funds are now _legal_. since, ya know, corporations are people! on the one hand, i admire your optimism, thinking that this game is still in play, but the rest of the time i think that's just naive. the only option we little people have left is a peaceful overthrow of the government... (as the rich have a monopoly on violence.) unfortunately, printing up some handbills and passing 'em around to your neighbors just won't work quite as well now as it did back in the 1770s... -bowerbird brian said: > We get the government we deserve. you get the government you buy and pay for. and if you have to ask how much it costs, you can't afford it. -bowerbird http://digitalbooktoday.com/2012/06/23/spelling-errors-in-books anthony wessel said: > I agree. The occasional error is quite common > and has not impact on the quality of the book. you made an error in your second sentence, and it most certainly had an impact on the point you were trying to make -- it showed how _wrong_ you are... -bowerbird anthony, that's not really fair to simply remove evidence that proves you wrong. your own action of correcting your error proves that you _do_ care about accuracy. if it really didn't matter, you'd have left it. -bowerbird http://www.thepassivevoice.com/06/2012/you-say-documents-i-say-source-files i believe i have the solution youÕre looking for. and iÕm about to take it wide. but if youÕd like to get an advance preview, you can e-mail me. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/survey_says sadly, the report is a .pdf. enough said. -bowerbird http://www.thebookdesigner.com/2012/06/ebook-design-today-and-tomorrow i look forward to observing how your views change over the next few years... -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/a_book_of_jubilations a small correction, perhaps, but a significant one still... i was talking about _me_ on that merry-go-round, not you. you're doing fine, covering a variety of stuff, while i just repeat "na-uh". i'm fully correct, of course -- the dinosaurs _won't_ change because they _can't_ change; they evolved for another niche -- but that fact does not make my negative repetition any less negative, or any less repetitive. and, frankly, i'm tired of it myself, and have been for some time now. at the start of 2012, i too made a decision -- that it was time to bring my work out of the lab... i've held back some of my work -- lots of it, actually -- because the e-book world at large has been distracted by the big6 dinosaurs, on one side, and the technocrats (amazon, apple, etc.) on the other. one side wants to hobble e-books, and the other wants to put them in a box which they exert control of... so nobody is letting e-books _fly_, and perform the aerial maneuvers that'll wow the crowd spectacular... so i've been whipping my projects, researched over the last 2 decades, into shape so they can be released. and now, in the second half of 2012, it's time to put 'em out and go wide. a lot of people have the impression that i actually prefer to be negative. but nothing is further from the truth. i was a naysayer because the methods being imposed on e-books are wrong. so i said "no" out of a sense of _duty_, to the long-term interests of e-books. but i would much rather be positive, and show the way by being creative. i'm a bowerbird -- i love to _build_... i hope that i'm right, and that there are enough people now who have become unhappy with the state of e-books as it has developed so far, and who will be open to a change... -bowerbird brian said: > IÕm not going to make apologies for being polite. > I think change occurs in lots of ways, not all > of them loud or potentially confrontational. i don't think it's a matter of manners, not at all. (and, for the record, i am being _neither_ loud nor confrontational, merely asserting my take. i would say the same exact things face-to-face, and i'd be happy to buy the beers for everyone.) so no, it has nothing to do with manners. it's more a matter of organizational blindness, and deafness, with a full inability to empathize. i spent years trying the polite approach, and not only was it unsuccessful, it didn't scale... there are thousands of these organizations and the bureaucracy of each one is hard to penetrate, in the slightest, let alone to shift behaviorially... they don't want to listen, or change, or interact. their mindset is to issue pronouncements, and their rigidity is reflected well in the .pdf format. now, if the net was some niche phenomenon, which only some of us were acquainted with, such that people running these organizations had no familiarity with the web, then i _might_ understand how they could remain isolated... but i'd assume these people use the internet in other aspects of their day-to-day existence, just like a few hundred million other americans, so their disconnect concerning their own reports seems not just "strange", but truly _inexplicable_. so i've given up on trying to "change" them at all. it's enough for me to label their stupidity, so that innocent bystanders don't question their own take that there's something smelly about this whole deal. these bystanders are not confused i'm being "rude". -bowerbird p.s. and by the way, i first picked up on this "do they eat their own dogfood?" litmus test from michael hart, rest his pioneering soul... ok, so let me try to exit here in a positive manner. the fact is that, even if these organizations were _looking_for_ the best way to release their reports in a variety of output formats while archiving them in a dependable storage format, it'd be difficult for them to _find_ that "best way", because the world has not yet developed it -- unbelievable, but true. so we find that much of our knowledge content has been "archived" in .pdf form, which is silly, as .pdf is one of the worst formats for archiving. .pdf is known as "the roach motel for documents" because they can go in to .pdf, but can't come out. when you copy the text out of a .pdf, you often get a jumble (sometimes mixed up) without formatting. (things as simple as linebreaks can be messed up.) this is preposterous. my work involves a solution to this problem. the general outline of this is extremely simple. 1. a structured plain-text file serves as "master", meaning it's the sole input and the archived form. plain-text files are the easiest to edit and maintain. 2. all other formats -- .pdf, .html, .epub, .mobi, .slideshow, .app, ad infinitum -- are output forms, generated by conversion-routine from the master. 3. you generate the output formats for the users. each one is considered "canonical" for that format. 4. but you also give users the _master_, so they can use the converter to create their own output, customized to their own preferences and desires. *** this is the solution that i will soon be taking wide. i have lab-tested working solutions for all of this, running code that proves that everything is viable. i respect your intelligence, brian, and your ability to engage in level-headed thoughtful discussion, so if you would like to participate in development of this solution, i will welcome your involvement. it's time to declare our independence from the muddle of e-book file-formats out there today. -bowerbird http://www.thepassivevoice.com/07/2012/source-files-update i believe i have the solution youÕre looking for. and iÕm about to take it wide. if anyone would like an advance preview, you can e-mail me... > bowerbird@aol.com -bowerbird http://jwmanus.wordpress.com/2012/07/02/source-files-update i believe i have the solution youÕre looking for. and iÕm about to take it wide. if anyone would like an advance preview, you can e-mail me... > bowerbird@aol.com -bowerbird http://ascii.textfiles.com/archives/3645 been working on this problem for about a decade -- started off with project gutenberg e-texts -- honing a _simple_ solution i'm about to take wide. gonna use kickstarter to raise money so that i can put all the source-code, etc., in the public-domain. so if people would prefer to contribute a few bucks rather than a few hours of time, i'd appreciate that... interested people can e-mail me for a sneak preview: > bowerbird@aol.com -bowerbird http://www.panic.com/blog/2010/05/an-apple-e-an-ipad-and-jed any plans to port coda to the //e? -bowerbird http://arjunbasu.com/archives/the-story-of-the-my-novel-so-far once you self-publish it, and it's a huge success, you'll wonder why you waited for so darn long. -bowerbird http://www.thebookdesigner.com/2012/07/whats-new-at-lulu-com-video-interview-with-sarah-gilbert lulu was a real pioneer. so i'd _love_ to love lulu. but she's so high-maintenance that she just makes it too hard. -bowerbird http://techblog.safaribooksonline.com/2012/07/09/a-turn-up-for-the-books welcome back to soapbox corner. -bowerbird http://techblog.safaribooksonline.com/2012/07/09/streaming-digital-books-idpf-digital-book-2012-session if "streaming" is your code-word for depriving end-users of e-book files, you will have a fight on your hands. it was awful enough when publishers used legalese to remove "ownership" -- and that pesky "first-sale doctrine" -- but now if your intention is to force users to say "pretty please" each and every time they want to access a book they paid for, well... i'd just say you bent it until it broke. -bowerbird http://janefriedman.com/2012/07/15/extra-ether-will-diy-pay-for-rd robert said: > the "sneering" didn't begin on our side. bingo. -bowerbird jane friedman said: > Have we all really devolved > into a "He/She started it?" just putting all the facts on the table. or did you think that half-the-facts would be sufficient for your readers? -bowerbird jane friedman said: > These "facts" are not helpful to progress. > It's the purview of children. i find it interesting that you are replying to me, when all i did was agree with a point that robert made. but it would be unseemly for you to continue to go at him, when he has just pointed out -- quite correctly -- how this article put a nasty spin on the nature of his accomplishments. was robert "lucky"? yes, he sure was. just like every other artist alive who has gotten "a lucky break" as a jump-start, after working their ass off. every one. the people inside the publishing industry spent a long time throwing insults at the heathens who supported self-publishing. now they'd like everybody to forget that they're the ones who threw the first punch. -bowerbird eoin said: > If the world of publishing > doesnÕt seem to be moving > very rapidly, thatÕs only because > you are looking in the wrong direction. i think what you meant to say, with your final sentence, was: if the publishing industry doesn't seem to be eating, that's because it is being eaten. -bowerbird eilon- my best friend is a collector here in l.a. some 10,000 albums in his "living room". he told my girlfriend the other day that he'd just had to order more of his custom shelves. -bowerbird http://radar.oreilly.com/2012/06/lightweight-drm-no-drm.html when bill mccoy gets _all_ of the i.d.p.f. members to sign on that they will use his "standard d.r.m." -- you know, the single d.r.m. that's interoperable, don't believe the people who say it's impossible! -- maybe then people should start listening to him... of course, my guess -- based on its history -- is that apple wouldn't tolerate that many "partners". since apple knows that it's hard to keep a secret when so many people would need to keep quiet. until he has this full-slate broad-based mandate, mccoy is just blowing hot air. -bowerbird p.s. but it might be nice to know now just where this demand for i.d.p.f. to do d.r.m. is coming from. bill makes it sound like 95% of the publishers are pestering him for d.r.m. how 'bout o'reilly finds out? http://www.zeldman.com/2012/07/25/proposed-standards-for-the-care-and-feeding-of-user-generated-content it will be nice if companies do these things. but it might not prove to be "profitable", so i sincerely doubt we can _depend_ on them. no matter what they might do or say today... so how about a set of _personal_priorities_? 1. i will treat my own content/data like it matters. because if i don't do that, why would anyone else? 2. i won't upload something without saving copies, including one located in my own _personal_ cloud. i will also archive any _other_ material that i value, such as photos of my loved ones, or zeldman's blog. 3. i will never leave my content/data vulnerable to a dependence on a company that might turn flakey, which pretty much means every company out there. -bowerbird p.s. i also support dave winer's posts on this subject, which seems especially pertinent since my comments continue to disappear mysteriously from his threads. :+) http://librarianinblack.net/librarianinblack/2012/08/ebookssuckitude.html i can probably find about a million authors who will let libraries have their e-books for -- tossing a starting offer -- 2 cents per loan. no d.r.m., no silly 26-uses-and-its-worn-out, simultaneous check-out to multiple patrons, online, please kindly delete it when finished, and whatever else you think is reasonable... so... if you're game, i will go round them up... seriously, it'd be so easy anyone could do it. because every author that i know has had a secret crush on a librarian since... forever!... and the library itself? more fun than recess! -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/other_peoples_stuff choire sicha said: > you folks with your blog and > your tumblr and your whatever classic. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/digital_assistants brian said: > But these data-management services > could then provide online retailers with > targeted access to your digital content. you envision this as a "service" that will be controlled by someone other than the user? no way. this will be something you control yourself, located somewhere (s3?) which you control. or it's just big brother with another name. -bowerbird http://www.thebookdesigner.com/2012/08/why-self-published-books-look-self-published cathy said: > I immediately noticed that the paper > and print quality seemed subpar. i would suggest that you inform createspace that the quality of the book you purchased was subpar. my guess is that they will do a make-good on it... -bowerbird yes yes yes. authors, if you're gonna make a print-book, then you _need_ to learn about all this stuff, or you just might shoot yourself in the foot... there is another side to the story, however, in that it is entirely possible in our new time to forego hard-copy, and go purely e-book. in fact, it's highly advisable. although print-on-demand is "affordable" these days, and requires no up-front cost, you're still not going to make much money from your hard-copy sales, not much at all, especially compared to your e-book income. and considering all the work you must do to get yourself in brick-and-mortar bookstores, a trip along that route will _cost_ you money, rather than "make a profit" for you nowadays. but it's extremely glorious to hold in your hands a printed copy of a book that you have written, and joy will traverse your full being as you see a copy on the shelf at your favorite bookstore... indeed, i've known someone (not saying it's me) who made a print-on-demand copy of their book and then smuggled it in to a bookstore to put it on the shelf, as a form of "reverse shop-lifting"... ...later went in and "bought" it, and said the clerk didn't bat an eye as she rang it up on the register. so yeah, yeah, i'll just come right out and say it: a print-book is the new form of "vanity publishing". you're not gonna make any money by doing it -- indeed, you'll probably pay for the privilege -- but it will certainly give your ego a huge boost... still, if you're gonna go that route, do it _right_. learn what it takes, and then ensure you execute. make the kind of print-book that will be enjoyed by people who know how to evaluate a print-book. which is not to say that i agree with all the advice that joel gives here. i myself _hate_ hyphenation. so as long as you don't have any loose paragraphs, my suggestion is that you _turn_off_hyphenation_. and there are other quibbles that i might have with certain pieces of joel's advice, which is geared to having a book be sold in a brick-and-mortar store. because they will soon disappear like the dinosaur, sorry to say, no matter how much we rue the day. so realize that some of the advice that you get will _not_ be as cut-and-dried as the advisor might like. most of these rules can be broken. some should be. but learn this stuff, people. because it'll help you to have a hard-won feeling of competence when you're able to look at your book and know you did it right. -bowerbird tracy said: > you only stand to lose respect and > credibility for the work with every > inconsistency and omission that > deviates from the expected standard. the thing is, that Òexpected standardÓ isnÕt nearly as uniform as people think. the more books you actually study, the less uniform that ÒstandardÓ is. and the variations are _increasing_, even from the big6 publishers which Ð in the past Ñ _set_ that ÒstandardÓ. go to a brick-and-mortar bookstore Ð while they still exist!, and buy a book!, because they really need the business! Ð and look at 100 books on the shelves, and you will see what iÕm talking aboutÉ the times, they are aÕchangingÉ -bowerbird diane lynn tibert mcgyver, you've said a lot of stuff that i agree with. and a lot of stuff i don't. and i think i'll just leave it at that... :+) time will tell... -bowerbird stuart said: > One I would add Ñ which the author of the article > didnÕt do Ñ PROOF READ for spelling errors. > Two that I found (without looking for them) > are ÒcateogryÓ and ÒprospecitveÓ > Ñ these ruin any good article. don't forget these two: > pressses > terminonlogy then there were also these, in comments: > apocolypse > wekk > retails (for "retailers") and, naturally, of course, i made an error myself: > and i lot of stuff i donÕt. i spotted mine right off, of course, but this blog doesn't allow people to edit their own comments, so i just had to stare at it in horror and scream... ;+) (which is why i didn't also note the errors made by other mere commenters, who cannot edit, but don't think for a minute that i didn't spot a good number of errors from them as well...) :+) i sometimes wonder if i'd retain this "talent" for noticing every typo, or choose to lose it if i could (and thus become a heathen like so many others). but i've come to find the humor in the situation.... :+) -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/access_to_developers brian- > it has already put the Amazon publishing > initiative in a different light for me. i'm curious as to this "different light" for you. what, exactly, is it that seems new to you now? because i expected you knew all that already. for me, it's rather simple. amazon thinks that it has a good idea about the factors that work to sell books. some of those factors are ones that are within the sole control of the publisher. so amazon had to "become a publisher" so as to run some experiments controlling those factors. so it's not so elementary as some a/b testing, since some of the factors involve interactions. it's more like an a/b/c/d/e/f experiment, where a/c/e is thought to get better results than b/f/d. -bowerbird http://www.thebookdesigner.com/2012/08/storytelling-is-us well, yes... i have been attending poetry open-mikes for over 25 years. (my first featured show was written up in the l.a. times on 7/11/87, so i just passed that anniversary last month.) i've experienced 10,000+ people take a stage and voice a unique articulation of themselves, so the notion that "everybody has a story" is one that has weaved itself deeply into my life. and indeed, a major portion of the motivation in my support of self-publishing over the years was grounded in the importance of our stories. i know the value of how they can enrich our lives. which is why i have always bristled when people (who i grant might've had very good intentions) preached their "you've gotta _market_ your book" insistence at new authors. it's difficult enough to write a book, and edit it to a smooth state of art, without being told that "then the hard part begins". that only places an _obstacle_ into the path of the person who wants to "tell their story" to the world, when what we should be doing is _easing_the_way_. we saw it here just the other day, when we insisted on strict conformance to the conventions of book design, with a dissenter countering "it's _story_ that matters". many people don't even care if their book "sells well". they only want to ensure that their story can be heard, when someone out there -- anyone -- wants to hear it. indeed, my favorite "use case" is the person who wants to tell the story of their life to their grandchildren, and grandchildren who are curious about their grandparents. or their great-grandparents, or great-great-grandparents. how did they meet each other? how did the courtship go? what about their early years together? and their old age? did they have rough times? how did they make it through? or, if they didn't, how did their lives evolve, as they went on and found other spouses, to form different families? what kinds of jobs did they have? what kinds of hobbies? how did they entertain themselves? what did they think of their lives, and each other, and the world around them? so... at any rate, on the one hand, i am quite glad that even a "purist" (from the standpoint of book design) like joel is becoming alert to the idea of people "telling a story". but on the other hand, i find that -- to a large degree -- i have moved on. part of the reason is precisely because it _is_ so very difficult to write -- and then edit -- a book. even professional writers will confirm it can be _draining_. moreover, even when an amateur writer can _finish_ a book, the resulting product will often be less than fully satisfactory. all of us can use language, true, but not all of us can _write._ so sometimes "the book" fails to do total justice to "the story". in the past, however, "the book" was the only way your story could be related with adequate color and in sufficient depth. but we're in a completely different time and age now. today, many of us walk around with a video-camera in our pocket. so the best way for us to tell our story _nowdays_ is just to turn on that camera and start talking. maybe make a script, so you don't sound totally inarticulate to your grandchildren. but other than that, just record it. no need to write a _book_. the only thing that's gonna give you is some soundless words. contrast that with a video recording, where your grandkids _hear_ your voice, how you talk and laugh, your inflections, how you pronounce words, and phrase sentences, and they _see_ what you look like, how you move, your mannerisms, your eyes twinkle, how you "talk" with your hands, what your smile looks like, and how your belly shakes when you laugh. it's easy to see this is a much richer gift to your grandkids. it's _natural,_ without the artifice of a well-groomed book. and not only that, but it's a hundred times easier to create. so yes, i'm still a huge proponent of self-publishing a book. but if what you wanna do is to tell your grandkids your story -- or tell the world your story -- consider that the best way just might be to use that video-camera there in your pocket. -bowerbird p.s. as usual, sorry for the length, joel. but i hope that it was worth it... http://www.magellanmediapartners.com/index.php/mmcp/article/the_button brian said: > from manuscript through to > finished (published) eBook, > all in the span of 75 minutes. 75 minutes? what took so long? did that include the lunch break? -bowerbird ok, i get all that. because, seriously, it shouldn't take 75 minutes to click a button. right? ;+) -bowerbird scott, that was a very good demo. :+) brian, you shoulda said scott used sigil -- it's a program that's been out a long time. -bowerbird http://www.thebookdesigner.com/2012/08/alan-petersen i'm a marketeer. therefore you need marketing. but you must pay me a flat rate, not a percentage of the sales increase which i implicitly promise you. i am a book designer. so you need a book designer. but again, of course, i will charge you a flat rate. likewise, i am an editor. so you need an editor. flat rate, in advance. cover artist, proofreader, book-tour coordinator, courses, webinars, the list goes on and on and on. we'll help you sell books. you wanna sell, right? *** remember, you don't have to play the game this way. you _can_, if you want, and i will _support_ you -- without charging you any money, i might add -- but you need to know that you don't _have_to_... -bowerbird i'm sure glad nobody took my slam personally. (or perhaps it's just that no one wanted to be as indelicate as me, which is understandable.) at any rate, i certainly didn't mean to undermine the fine individuals sharing their expertise here... so thank you for having an open mind. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_end_of_scarcity i first started thinking about electronic-books around 1980, as a graduate student at u.c.l.a. i got a phone-call from a colleague in europe, to inform me about a small error in an article we were working on together, the text of which was stored in a file on the university mainframe. "i corrected that," i said. "no," she replied, "i just saw it 10 minutes ago." "yeah," i agreed. "i fixed it 2 minutes ago." "oh, ok, yes, i see that now. thank you so much." i realized that anyone, anywhere, could mount the text of a book, and have it visible anywhere, around the entire world, in a matter of seconds, and it could be done at a cost of next to nothing. boom. there goes scarcity, out the window. so i've been thinking about this historic transition for over 30 years now. the thing is, i kept predicting it, and predicting it, and predicting it, but the revolution never occurred. it made a ton of sense. but it never _happened_. until it did. but of course, now that it _has_ happened, _everyone_ (and their dog) can see it clearly. so we have all kinds of "experts" crawling out of the woodwork to comment on this new reality... and some of the "experts" think they're prescient. honestly, how much imagination does it really take to conjure up a thing you can order on the internet? i saw all of this before there even _was_ an internet! but that's not the worst thing about these experts. the worst thing is that, like fish, they never seem to notice the very water in which they are swimming... so people now act like self-publishing is this magical entity that sprung into life on its own. and that it now has some irreversible quality... which is nonsense. first off, amazon made self-publishing a reality. without amazon, e-books would still be the tiny force that they were back a decade ago, in 2002. without the kindle, there might not be an ipad. even if there was an ipad, it wouldn't be seen as a device for books. (some say it isn't even now.) but even the kindle itself didn't actually start out as a vehicle built for self-publishers. au contraire. jeff bezos gave his suppliers -- the publishers -- first crack at the opportunity... it was only when the industry spurned the innovation that bezos paved a way for self-publishers, to force the issue. bezos used self-publishers to give a wake-up call to the big6 specifically, and the industry in general. if the publishing industry would have accepted the amazon proposition that e-books will cost $9.99, the majority of e-books we'd have today would be $9.99 jobs coming out of the publishing industry. the k.d.p. program might have never been created, most definitely not with its current generous terms. so self-publishing has bezos and amazon to thank. and, to a very large degree that nobody will admit, amazon still controls the destiny of self-publishing. bezos could pull the rug out from under our feet any time that he decided it was in his best interest. without help from amazon, very few self-publishers would even be able to create a sustaining readership, let alone have a real chance to make a ton of money, so let's hope amazon does not withdraw its largess. (if you look closely, you can see that it already has, albeit only partially, to rein in the over-run of hype which was proving too scary to the industry at large; all it took was a little fiddle with the best-seller lists.) i don't put you in that class of pseudo-experts, brian, but it seems to me you started to stray over the line that assumes that self-publishing is totally robust... so i thought i would bring you back into line... :+) or maybe i just felt like writing this little piece. ;+) -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/summer_of_69 brian said: > Kathy Craven and I never > really fixed the lawnmower your loss. ;+) -bowerbird p.s. that's the first time that i've ever heard it called "fixing the lawnmower". http://blogs.publishersweekly.com/blogs/PWxyz/2012/08/23/the-kids-are-alright-making-new-stories/ i just said something very similar the other day: > http://www.thebookdesigner.com/2012/08/storytelling-is-us/#comment-26261 compared to writing a book, turning on an iphone camera is easy. but there is also this, about george r.r. margin and television: > he was tired of the medium's limitations. > "Everything I did was too big and too expensive > in the first draft," he told me recently. > He wanted castles and vistas and armies, and > producers always made him cut that stuff. > A line producer for "The Twilight Zone" once explained, > "You can have horses or you can have Stonehenge. > But you can't have horses _and_ Stonehenge." > > On the printed page, however, he could have it all. > He recalls telling himself, "I'm going to write a fantasy > and it's going to be _huge._ I'm going to have > all the characters I want and all the battles I want." > > http://www.newyorker.com/reporting/2011/04/11/110411fa_fact_miller#ixzz24VWABCjd that resonates strongly with me; i believe in words. the imagination can compete with any videocamera. so there's no doubt in my mind that text will persist. it won't be our only mode, no, but it _will_ continue. but that's really beside the more important point. the real fear inherent in a cloud-based approach is that the books will simply disappear some day. or that they will undergo silent "modifications". and yet another fear is that we will be charged over and over and over again to access them... so i'm immediately suspicious of any entity that wants to take away my ability to _own_ a book, to have it and to keep it myself, in its entirety. and i will stress that i'm _already_suspicious_of_ the current bosses of the publishing infrastructure, who've done everything they can to "earn" distrust. so i will strongly resist any shenanigans from them. i'm not opposed to cloud-based far-flung e-books; every book in the world should be on the internet. but i want 'em on my 8-petabyte thumbdrive too. -bowerbird http://www.thebookdesigner.com/2012/08/give-readers-what-they-want it's easy to tell people what they want to hear. but an artist tells 'em what they need to hear. -bowerbird http://blog.pressbooks.com/?p=81 congratulations! :+) it's a big job, making a book, ain't it? anyway, just one question. what does _this_ mean? > It was indeed a Òbook ideaÓ > in every sense of the word(s) -bowerbird but one of the first things you did was to challenge our notions about what, exactly, constitutes "a book". but yet here you were -- and are -- taking full advantage of the shared understanding about "what a book is". you did _not_ say "here's an idea for a website...", or "a website-in-a-box." -bowerbird itÕs probably a big misunderstanding on my part. i apologize for the kerfluffle. if i could do it, iÕd just erase my comments. please do that for me. thank you ever so kindly. -bowerbird http://www.thebookdesigner.com/2012/09/3-photo-tools very useful information. thanks joel! :+) -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/the_owners_manual i would love to hear, from someone here, they got new, useful, and actionable advice from the book, and exactly what that was... -bowerbird brian said: > IÕm assuming you mean > Òfrom someone who read the bookÓ, > as IÕm the only person here. yes, brian, i meant someone beside you. :+) you mean itÕs just you and me? i donÕt think so. -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/already_there all of this still seems so shortsighted it's silly. or would be, if not so sad and utterly tragic. let me see if i can summarize the stupidity into one simple and direct question for you: where is the cyberlibrary which includes every book in the world, made available to every person in the world, on a 24/7 basis? once we have _that_, we'll have the critical mass that's necessary for all of us to see and proceed, and many answers to "what to do?" will emerge. but _until_ we have that, everything else will remain in the "too trivial to care about" pile. tell us, how long are you people "in charge of" the book world gonna wait just to get started? -bowerbird i am asking when we -- all of us, as a society -- are gonna get serious about books in the future. i'm not in charge of anything either, brian, but i know that if one isn't a part of the solution, then one is a part of the problem. so i choose to be a part of the solution. i choose to get serious. so i'm going to hone in on the important issue, and not care about stuff too trivial to care about. -bowerbird http://tieguy.org/blog/2012/09/10/formatting-of-forever markdown-gruber is too primitive, with too many inconsistent implementations. i suggest you use multimarkdown instead. so, on a mac, multimarkdown composer. > http://multimarkdown.com/ i also have my own light-markup system: z.m.l. -- zen markup language -- which i wil be taking wide soon, with authoring-tools. my focus is the output of e-book formats, not just .html per se. -bowerbird http://blogs.publishersweekly.com/blogs/PWxyz/2012/09/09/whats-a-library-dollar-worth please don't tell me that you just learned this. overdrive has been gouging libraries for years. -bowerbird http://www.thebookdesigner.com/2012/09/the-hub-and-outpost-method-of-social-media-marketing thebookdesigner has turned into thebookmarketeer. bring back the old joel! :+) -bowerbird joel said: > Thanks for the thought bowerbird. thank you. i was speaking from my heart. -bowerbird http://www.thebookdesigner.com/2012/09/biggest-secret nobody knows how to market a book. nobody. not even the big6, with their vast experience, and very deep pockets. and that was true even back in the day when they controlled the infrastructure of brick-and-mortar bookstores, and thus had no competition from self-publishers, let alone a non-expiring digital inventory. (and notice that _both_ of those forces jack the difficulty-factor tremendously.) if a book won't sell itself, by word-of-mouth, there's simply nothing you can do to sell it. nothing. there are a lot of people who would like to take your money by telling you otherwise. but if you pay close attention, you will see none of 'em give a money-back guarantee. -bowerbird if you can, i'd suggest that you hire ernie to do your marketing. but my first guess is that he's not available for hire. and my second guess is that you couldn't afford him anyway. and my third guess is that his tactics won't help your book. and my fourth guess is that your pay will be minimum wage. and my fifth guess is that ernie won't offer to give you any money-back guarantee. so i guess you're gonna have to eat that elephant all by yourself. i hope you're hungry... :+) -bowerbird ernie said: > the best in the business > will make a book a bestseller > in no time flat. For instance, > Brendon Burchard just did that > with his book ÒThe Charge.Ó i'd think the big6 would want to hire you guys as soon as possible. because most books they release struggle just to pay off their cost. you seem to know things they don't, or they'd make every book they publish into a bestseller. and do it in no time flat. -bowerbird joel- this drumbeat for marketing creates a problem when some people misunderstand, and spamÉ right now, thereÕs a guy named mark harmon Ð tweeting under the handle of @epubhelp, as he ÒhelpsÓ authors with their marketing Ð whoÕs spamming the #eprdctn twitter hashtag. (that hashtag is utilized by e-book designers, who donÕt have any need for marketing stuff.) among the many tweets that harmon is sending are some links to your articles, joel. so perhaps you could help get mr. harmon straightened out? because heÕs making himself Ñ and you! Ñ look very bad in the process of doing this spamming. -bowerbird joel said: > Mr. Harmon seems to be sending > about 3 tweets per day, > not exactly an avalanche of spam. um, no. you're badly mistaken. just today, he's had the #eprdctn hashtag on 19 of the 21 tweets he has sent out in the last 12 hours! 19 spam tweets! and he is abusing other hashtags as well: #indieauthor, #indiepub, and #kindle... several people asked him, politely, to cease, but he seems to be in announce-only mode, as he never responds personally to anyone. joel, when you beat your marketing drum but you're unwilling to take responsibility and action when your message goes bad, then maybe you should think about that... -bowerbird p.s. but even if it was "only" 3 spams a day, how many do _you_ think are "acceptable"? joel said: > if you want to talk about Òtaking responsibility,Ó > IÕll wait until you drop your anonymity, then we can talk. well, let's take this last thing first. i'm not "anonymous". "bowerbird" is my poetry name, a pseudonym, and certainly not something i'm using to "hide", since i've used it, online and offline, since 1987. if i wanted to hide out, i'd use my legal name. and here's my cell-phone number: 310.980.9202. if, you know, you wanna call me to see if i exist... > Sorry, IÕm not going to take responsibility for > every spammer or jerk on Twitter who RTs my posts, > that just doesnÕt make any sense. ok, well, i guess that's where we differ, then. because if i was putting out a message which i thought might be misunderstood by people in a way that led 'em to do something which i would never advocate to them, and then i was informed that some people did indeed misunderstand _and_ were pointing to _my_content_, then i would immediately let 'em know i did not approve, and if i was unable to correct their misguided behavior, then i would ask them to dissociate themselves from me, to protect my own reputation as a non-spamming citizen. i mean, i assume there's almost no "spammers or jerks" out there who'd be retweeting my posts, so that this is not something that would take up a whole lot of my time. and i wouldn't even do general monitoring to affirm that. but i'd want to be informed about any that _did_ exist, and i'd want to take action. but maybe that's just me. so, you know, if you feel differently, well... that's what makes a horse race, as they say... -bowerbird http://blogs.publishersweekly.com/blogs/PWxyz/2012/09/12/scaling-up-doing-it-for-ourselves the sheer stupidity of having each system go it alone, reinventing the wheel over and over and over again, is unfathomable. yet you represent this as progress? this is the same failure to organize that allowed google to plunder society's rich repository of stored knowledge. growing up, i used to _admire_ librarians. i truly did. these days, it's hard to feel anything except _scorn_. you had the job of protecting the legacy of our culture, and you blew it, big-time, because you were just stupid. each time the report-card comes around, you get an "f". -bowerbird http://battellemedia.com/archives/2012/09/am-i-an-outlier-or-are-apple-products-no-longer-easy-to-use.php amen. apple's apps have been clunky for many years now. they certainly do not deserve apple's overall reputation for simplicity, or clarity, and most definitely not "it just works"... -bowerbird http://www.magellanmediapartners.com/index.php/mmcp/article/lagging_indicators/ i find it somewhat amusing to observe that you're bolstering a conclusion obtained by a solid analysis of expensive data by now citing anecdotal reports which support it... i guess you have to use the evidence which your audience considers as most credible... and if that's anecdotes, then bring 'em on. but i suspect, for you, it is less "amusing" than, say, "frustrating". sorry about that... still, it's nice to have your parking validated. -bowerbird whoa! i hold your work in high regard. my comment was a critique on the audience you seek to reach, who do not appear to value data. they seem to make decisions on the basis of various anecdotes, or what "makes sense" to them. my intent was to be sympathetic. please re-read my comment in that light, and if you still consider it to be "a personal aside", then i will try to explain it once again. the fact that i am here every day reading your entries is a sign of the respect i have for you, brian. but as you prefer i be read-only, for the most part, i can do that. -bowerbird p.s. of course territorial rights are nonsense in a digital world. it's so obvious that i'd feel like a silly idiot to have to assert it. but for _you_, i'll be a silly idiot! so, brian, do you owe me an apology? or do i owe you more explanation? you decide. -bowerbird http://paidcontent.org/2012/09/14/amazon-publishing-shares-some-sales-numbers-in-email-to-agents laura "hazard to understanding" owen said: > itÕs my job as a journalist to point out > what is not mentioned in that letter. then you shoulda mentioned that selling e-books through amazon instead of using a legacy publisher gives today's authors more money, not to mention _creative_freedom_, more readers, enhanced exposure, a better mutual working relationship, transparent bookkeeping, _and_ an opportunity to release more material. oh, and did i mention _more_money_? heck, even lee goldberg, who whined like a baby after 1 month of trying that "e-books don't work" is now a believer. and he's worked both sides of the fence. yes, the legacy guys do sell print books in bookstores, a lot of them, _but_ they keep most of the proceeds themselves! so we can see why they are paying you good money to keep reminding us that they sell a lot of p-books in bookstores. they wanna keep those registers singing. but as the ratio gradually changes from 70/30 to 30/70, they will pay you _less_ to do their propaganda work for them... but don't worry. you can always start writing books, to sell through amazon. -bowerbird http://ljndawson.wordpress.com/2012/09/18/hitting-the-books too bad publishers can't buy word-of-mouth... ;+) -bowerbird http://www.thebookdesigner.com/2012/10/is-it-worth-converting-an-old-book-into-an-ebook 1. buy a scanner, assuming you don't have one. 2. buy abbyy finereader to handle the scans. 3. scan the book; have abbyy save it as a .pdf. 4. distribute the .pdf freely, and sell it as well. ================================= 5. total cost will be under a thousand bucks. 6. with luck, you'll make that much in sales. -bowerbird p.s. so joel, did you every try out my jaguar? http://toc.oreilly.com/2012/10/bookjs-turns-your-browser-into-a-print-typesetting-engine.html ok, this is good. but now you need to eliminate the need for .html markup. so people can use plain-text. _then_ what you have will be revolutionary... if your workflow requires .html markup, use a form of light-markup to get it. markdown is one system that you have probably heard of. so check it out. or, you know, if you like, you can use my z.m.l. because, for many years now, i've been proposing (and researching, and _doing_) the exact set of things which you are now headed toward. -bowerbird adam said: > I believe HTML is the paper of our time anybody can use paper, with zero training, including a child with a _crayon_, whereas .html takes a lot of training, especially when it's the specialized type used in your system. so i'm inclined to be skeptical of that position. > it is easier to produce html > than any other format these days whether or not that might be true "these days", i can certainly imagine a "new" system that can take a pile of unformatted content thrown at it, ascertain the basic structure underlying the pile, and then display all of that content appropriately. then, in the places where that system was "off", one could apply a smidgen of a hint that would alter the analysis of that pile to make it correct, such that the degree of work needed to produce the correctly-formatted output was truly minimal. and when such a system becomes commonplace, browsers won't bother to require .html any more. or, because the purpose of a browser is precisely to interpret .html, then it is entirely possible that we'll end up with a _new_ app to display content. i certainly don't think that the browser/html duo is the most highly-evolved state we can attain... > if you disagree feel free to take BookJS and > make it work with the markdown of your choice. i admire what you've done. greatly. you took this far past what anyone else has done. so thanks for the offer. but i've written my own code, thank you, and i'll be using that... -bowerbird adam said: > look how far that got us... true. so true. so you run with the html/browser duo, and i will run with the next iteration, and we will see how far our respective approaches get us. good luck. -bowerbird http://www.thebookdesigner.com/2012/10/varieties-of-the-publishing-experience joel- as it seems that your target-market for this blog is "self-publishers" who want to be told they need to "make it a business", i won't bother repeating again that it's fully possible to self-publish e-books with an upfront-cost of next to nothing, because anyone who needs to hear that message has stopped coming here. i'll continue to scan your posts occasionally just in case any of 'em fall under the rubric of thebookdesigner.com, rather than what should be called thebookmarketer.com, because i'm a big fan of information on designing books. -bowerbird http://toc.oreilly.com/2012/11/ebook-problem-areas-that-need-standardisation.html oh geez, baldur. just when i thought you were getting smarter, you start writing for o'reilly. now i have to give up on you again. by the way, you used "it's" two times here, and one of them is wrong. -bowerbird Wholesale copying and rampant reorganization make possible a uniquely new style of computer mediated collaborative thought. -- ward cunningham, on his federated wiki http://toc.oreilly.com/2012/11/author-revolution-day-the-manifesto-part-i.html i guess publishers finally realized that your conference is mostly just a con, so now you're turning to the authors to become your new crop of suckers... well, yeah, hey, good luck with that... -bowerbird http://toc.oreilly.com/2012/11/gutenberg-regions.html those blueprints are badly flawed, because they are too complex, the kind of thing that only a bureaucracy -- like adobe -- would create. use a simpler blueprint, or be hopelessly hindered by unnecessary complexity. -bowerbird http://toc.oreilly.com/2012/10/the-new-new-typography.html i don't know what to say, adam. that doesn't happen to me very often, adam, not often at all. indeed, it is extremely rare! :+) and because of that i find it quite amusing... ;+) on the one hand, i know the _excitement_ that you're feeling, because i feel it too, i do, in the work that i'm doing along similar lines. there's something bubbling underneath here. on the other hand, once you look at it closely, you realize that the "something" is basically that we are using a computer for typesetting. yes, we're doing it in a browser, and that is novel (excuse the pun), but really, so what? is it any surprise that code that can run offline can also run online, as javascript? not really. but, at the same time, it still _feels_ exciting... so i am confused. speechless. and amused. likewise with your obsession with making .pdf. didn't we decide fixed-page formats are over? i mean, i've always argued that we need to be _able_ to support print-on-demand completely, and .pdf has always been in my output array, but to obsess about it, and treat it like it is some _big_deal_ is a little silly and ludicrous, isn't it? of course it is. so i chuckle about that, but still... you seem so _excited_ that, well, it makes me chuckle more. so i can't decide whether to just keep chuckling, or to chide you for being so quaint and outdated, or instead to cheer you on for your enthusiasm... like i said, i'm confused. speechless. amused. but hey, now that i know you are _working_ for o'reilly, my dilemma is over. i will just ignore you, as i have come to ignore all of the o'reilly o'noise as exploitation of the death of legacy publishers... -bowerbird http://toc.oreilly.com/2012/11/weve-got-the-tools-lets-start-using-them.html what a smug ass! he's hilarious! :+) and calling o'reilly "advanced"? classic! and, hey, i was advocating light-markup for _years_, and the idiots here at o'reilly scoffed at me. yet now you use asciidoc! this is tremendously amusing to me... :+) -bowerbird http://blogs.law.harvard.edu/doc/2012/11/30/journals-are-outlines-journalism-is-outlining/ so why didnÕt you and/or winer create such a resource during sandy, when it could have done some good? iÕm just askingÉ -bowerbird doc- thanks for the answers. winer has seen _everything_ as an outline for about 3 decades, so i'd have thought that this idea would have occurred to him. either way, now you know for next time... i do not think lists on one blog could give jarvis the full information he's looking for. he clearly invokes leveraging of the social that "would let anyone in town annotate" and keep the information freshly updated. i'd certainly like to see your idea brought to reality, as it could be a real breakthrough. -bowerbird